宾夕法尼亚州通过法案要求 AI 生成广告加标注
Pennsylvania will require labels on AI-generated ads
宾夕法尼亚州州长 Josh Shapiro 于周四签署《人工智能欺骗性广告法》，要求任何经 AI 显著修改或生成的图像、视频、音频或文字广告，以与广告相同的形式加注披露标签，且不论广告在何处制作。该法为全美较早要求 AI 内容披露的州级立法之一，但原文指出“显著修改”“明显虚构”及“造成虚假消费者认知”等表述界定模糊，并设有讽刺、评论等豁免条款。
Terrence O'Brien
is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad — whether it’s a still image, video, audio, or text — that “has been significantly modified or generated by artificial intelligence” to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants’ ugly, crowded flyers about their wing specials.
Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad was created. So you might see disclosures pop up in commercials in other states if they’re also expected to air in Pennsylvania.
The law leaves many loopholes, though. For one, what constitutes “significantly modified” is subjective. There is also a carve-out for “parody, satire, commentary or criticism,” as well as anything that is “evidently fictional.” Again, what “evidently fictional” means is unclear. The wording also suggests only content that “uses synthetic content in a manner that creates a false consumer perception” about a product or service would require a disclosure. Again, leaving questions about what qualifies as “false” under the law and who makes those decisions.
The office of State Senator Nick Pisciottano, who introduced the bill, did not immediately return a request for comment.
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- Terrence O'Brien
来源：The Verge · AI · theverge.com